A small heads up if you are creating query rules, and you notice that they won’t trigger. If you include a KQL operator or wildcard as part of your query, the rule won’t trigger.
Consider the screenshots below where the first one shows the wiki block, and the rest don’t. And it doesn’t matter which triggering mechanism you choose, they won’t trigger.
Reading closely on the setup page this is expected behavior:
You can also test this using the SharePoint 2013 Query Tool or the Query Tool test feature on the Manage Query Rule settings page in SharePoint.