Best Bets are recommended results. Best Bets can link to recommended Web sites, data stores, and documents. When a user includes a keyword or one of its synonyms in a query, the search results page features links to its associated Best Bets in a prominent position.This can look something like this for the search term “search” on my sample site:
My musings on Office 365, search, programming and technology.
(June 1st, 2019, I started as a full time employee of Microsoft, thus any post before that date are solely written on my own behalf)
Friday, January 28, 2011
Using the SharePoint Search “Best Bet” feature to redirect to a landing page
As described on TechNet:

Tuesday, January 25, 2011
How to: Frame a search center with little work
Lately I have encountered several customs who deploy search from SharePoint 2010, but they still have other solutions running on MOSS 2007 or other portal frameworks. Instead of creating custom solutions using the search service on SharePoint 2010, framing is a quick solution to get you up and running.
One way is to create a custom master page to replace v4.master for the search center, but this requires html knowledge and tinkering. In many cases it’s just as easy to go the configuration way.
One way is to create a custom master page to replace v4.master for the search center, but this requires html knowledge and tinkering. In many cases it’s just as easy to go the configuration way.
Monday, January 17, 2011
How to “spy” the data in a custom pipeline extensibility stage with FS4SP
Fortunately for us, this stage still exists in FS4SP, and it might help you when testing and debugging your crawling.
Friday, January 14, 2011
Will your FAST Search Server for SharePoint work in a year?
That depends on what you are doing with your certificates. If you followed the installation instructions you are most likely using a self-signed certificate created during installation which is only valid for a year.